If your campaign is not getting the scale you need to achieve your goals, consider enabling Audience Expansion. It’s a good idea to choose at least one or two of these suggestions to capture relevant audience members you might have otherwise missed. The type-ahead and suggested key-words help guide you through the selection process of targeting options like skills, job titles, company names and groups. Your content strategy will play a huge role in the audience selection and sizing process since your message will vary depending on who is most likely to find it relevant. Consider that most successful campaigns have an audience range between 60k and 400k - the sweet spot between hypertargeting and potentially sacrificing relevance. Start with two or three essential criteria for your first experiment.Īs you add different targeting options for your campaign, you will see an estimate of the potential audience selected. Consider targeting the individual contributor and manager audiences, but combine it with years of experience to focus on experts in their field.Ī solid approach to any targeted campaign is to A/B test. The executive audience is often oversaturated with the noise of marketing messages and instead look to their teams to filter recommendations and even decisions. A common targeting mistake is to over target director and executive audiences, while leaving out the critical individual contributor decision influencers.
It’s a good instinct, but if you choose too narrow an audience, you’ll miss out on valuable learnings and will limit your reach significantly. That way, you can really zero in those most likely to convert, right? When you first look at the targeting options for marketing on LinkedIn, it’s natural to want to pick as many selections as possible. In the end, what works best will vary depending on your business size and industry. That said, these tips (and our LinkedIn targeting cheat sheets) can help you get started. Like all digital marketing, finding your sweet spot on LinkedIn takes experimentation and exploring your audiences beyond the convention. Strategic targeting leads to better message reception, better engagement, and higher conversion rates. Profile-based experience, employment and education attributes connect you with those with whom your message will resonate the most. A major part of the equation is your ability to focus that audience to the most relevant segment for your message. Part of why LinkedIn is so valuable as a marketing platform is its massive audience-over 400 million members and counting in reach. From enterprise-level organizations to small businesses, being active on LinkedIn is a no-brainer for B2B marketers. So it should come as no surprise that 92% of B2B marketers leverage LinkedIn over all other social platforms. Eighty percent of leads that B2B marketers source through social media come from LinkedIn. If you’re a B2B marketer, your audience is on LinkedIn.
0 kommentar(er)
